Affiliate Marketing
First: What is Internet Marketing?
Internet Marketing is Marketing
that focuses on selling goods and services on the internet. This includes
websites from large corporations down to individuals.
Marketing is a complex activity that I can only summarize
here:
1) Determine a target Audience or market
2) Branding
3) Determine customer need, build customer relationships,
satisfy the customer and keep the customer
Each of these points is worthy of a book and will be
discussed in later posts.
Specifically, what is Affiliate Marketing?
Affiliate Marketing is the segment of Internet Marketing
where the business focuses on selling someone else's product. Keep in mind that
the affiliate marketer is the advertiser, not the seller! The affiliate
marketer (Affiliate) advertises the product or products of the vendor (Seller).
For example Amazon.com has an affiliate program: the seller is Amazon in that
the buyer actually goes to Amazon's website to buy the product, and the
advertiser (Affiliate) will receive a commission on the sale for referring that customer.