Wednesday, September 25, 2013

The Number One Marketing Secret Revealed

There is one primary key to success as an on-line marketer that is shared by each and every super affiliate. You know the marketers that gloat about how the beach is their board room, or how they are trading their latest hot car for the forth time this week.

Besides all the hype they shell out in the hopes that you will think that what they are about to sell you will give you the same lifestyle as they have, there is one thing that they deliberately leave out. If they were to tell you what that secret was it would most certainly burst their own bubble.

I was reluctant to write a blog about this secret, but my readers deserve the truth. After all there is a reason why I subtitle this blog Hints and Secrets. Today's blog will be the icing.

Before I tell you though, I want to give a run down on how the masters do their stuff.

It all starts with getting an email list of anyone who is interested in making easy money. Sure there are skeptical people out there, but that's OK. You can set up a website with an available Domain Name that suggests making money. At this point you don't even need a product because you are only fishing for emails of interested people. The interesting part is that only the serious potential customer will be willing to leave their email thus increasing your probability of conversion.

Next the super marketer will send out an email. The email will start off telling how successful they are which does three things: 1) Stresses the reader on the fear of what they do not have, what they want, and how the writer already has it 2) Builds on belief and trust that they are experts in generating ways to make money to give the reader the things that the reader wants, and 3) Offers something inexpensive (or deeply discounted) so that the seller can get a commitment from the reader. Better yet -- time limited.

Next, comes the offer of free or paid seminars, it makes no difference. They talk about how rich they are -- again. They then entice the audience with the idea that they know something that the audience doesn't. For added value they offer some true and insightful advise but they always leave the audience wanting more -- you will need to buy their product if you want to figure out the missing piece.

You buy the product. Full price. They got you! it talks more about building your self-esteem and how you can sell just about anything yet it still leaves out the one secret, perhaps the next product will give you what you need to know.

By this time, maybe 5%* have already figured out the one big secret on their own. the other 95% fail. Using the 5% successful customers as testimonials and fuel, the others are convinced that it was their own fault, perhaps they just didn't understand, and will either drop out or buy the next big product in the hopes to catch what it was that they had missed. The next product comes along and does more self-esteem building and how you need to find your niche.

The cycle continues . . . (Can you say recurring revenue?)

Ok, now the big reveal: Although they say you can market ANY product, super affiliate marketers don't market ANY product. Super affiliate marketers only market their OWN product. They tell you you cam market in ANY niche. This is true as long as the niche is "A Secret to Make Easy Money". It could be about making easy money selling products (your own) or trading options (your own system), trading Forex (your own system). They do not lie. They do give helpful information for a price. This secret is held close to the chest, because if you actually did it, you would be a competitor not a customer.

* 5% is an arbitrary small number and has no statistical basis, actual values may be higher or lower.